Junior Product Marketing Specialist

Remote

Posted at 2025

About the role

We are looking for a “Junior Product Marketing Specialist” with the following qualifications:

Job Description

• Executing go-to-market strategy for Appcircle products, using research and insights to reach buyer personas through the right channels.
• Using marketing tools such as Google Analytics and Semrush for accurate insights and analysis.
• Being a product geek by knowing the product inside out.
• Being an advocate for the end users within the company.
• Taking responsibility for creating and executing product-based growth marketing campaigns.
• Ensuring the growth of the user base with unconventional marketing strategies (growth hacking) - a bit of traditional marketing is also included.
• Actively using and analyzing social media and communication channels to ensure that buyer personas are touched.
• Producing content and management of external content production about the products in different formats (blogs, tweets, documentation, whitepapers, case studies, presentations, videos, etc.).
• Working and communicating effectively with Appcircle's Sales and Product teams.

Qualifications

• Senior undergraduate student or recently graduated.
• Start-up and/or marketing experience preferred.
• A strong desire to make a real difference in a startup environment.
• High fluency in written and spoken English.
• Excellent communication and presentation skills, ability to communicate with the global team and the global user base with confidence.
• Thinking out of the box, self-motivated and ambitious team-player.
• Eager to work in a dynamic start-up environment with exceptional multi-tasking skills.
• Interest in digital marketing, technology and mobility.
• Working knowledge of mobile landscape preferred.
• Familiarity with growth hacking preferred.
• Excellent English written expression and MS Office skills.