Junior Product Marketing Specialist

We are looking for a “Junior Product Marketing Specialist” with the following qualifications:

• Executing go-to-market strategy for Appcircle products, using research and insights to reach buyer personas through the right channels
• Using marketing tools such as Google Analytics and Semrush for accurate insights and analysis
• Being a product geek by knowing the product inside out
• Being an advocate for the end users within the company.
• Taking responsibility for creating and executing product-based growth marketing campaigns
• Ensuring the growth of the user base with unconventional marketing strategies (growth hacking) - a bit of traditional marketing is also included
• Actively using and analyzing social media and communication channels to ensure that buyer personas are touched
• Producing content and management of external content production about the products in different formats (blogs, tweets, documentation, whitepapers, case studies, presentations, videos, etc.)
• Working and communicating effectively with Appcircle's Sales and Product teams.

• Senior undergraduate student or recently graduated
• Start-up and/or marketing experience preferred
• A strong desire to make a real difference in a startup environment
• High fluency in written and spoken English
• Excellent communication and presentation skills, ability to communicate with the global team and the global user base with confidence.
• Thinking out of the box, self-motivated and ambitious team-player.
• Eager to work in a dynamic start-up environment with exceptional multi-tasking skills
• Interest in digital marketing, technology and mobility
• Working knowledge of mobile landscape preferred
• Familiarity with growth hacking preferred
• Excellent English written expression and MS Office skills.