Senior Product Marketing Specialist

If you are an experienced marketer in a start-up setting, then this is your job to be in the forefront of the global growth of an enterprise-grade product that is used by tens of thousands of developers and hundreds of enterprises around the world!

Flexible remote working arrangements with part-time and full-time options.

We are looking for a “Sr. Product Marketing Specialist” with the following qualifications:

QualificationsBachelor's degree or equivalent experience 5+ years work experience in marketing of B2B SaaS products Proven success developing, implementing, and managing go-to-market plans Track record of fostering team cohesion by developing highly talented marketers Ability to work well in complexity and ambiguity and to define and deliver end-to-end marketing strategies without a playbook. Ability to analyze and distill data into actionable insights and relevant product features.
  • Minimum 5 years of software start-up marketing/product management experience
  • SaaS product experience preferred.
  • Experience in market research and competitive analysis and content creation/management.
  • Familiarity with enterprise marketing is a plus.
  • Proven success developing, implementing, and managing go-to-market plans.
  • Ability to analyze and distill data into actionable insights and relevant product features.
  • Interest in mobile technologies.
  • A strong desire to make a real difference in a start-up environment.
  • High fluency in written and spoken English.
  • Excellent communication and presentation skills, ability to communicate with the global team and global user base with confidence.
  • Thinking out of the box, self-motivated and ambitious team-player. Ability to work well in complexity and ambiguity and to define and deliver end-to-end marketing strategies without a playbook.
  • Eager to work in a dynamic start-up environment with exceptional multi-tasking skills.
  • Hard worker with high commitment on deliverable deadlines and quality.
  • Coding experience is a plus.
  • Familiarity with the ecosystem of mobile tools, APIs, frameworks is a plus.
Responsibilities
  • Lead, create and implement go-to-market strategy for Appcircle products using analytics-based insights.
  • Build and manage the structure to provide conversion-focused insights to product and sales teams.
  • Develop growth campaigns and marketing strategies for Appcircle products with a clear eye towards impact and measurement.
  • Envision and drive communications related experiments to test out new ideas, features, and products and formulate innovative communications solutions.
  • Be an effective consultant and partner to the Appcircle cross-functional leadership team including Product, Engineering, and Sales.
  • Work closely with product management and sales to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.
  • Coordinate a high performing team of audience and content creators.
  • Continuously monitor the market and assess the competition to gain a deep
  • understanding of technology shifts and market needs. Understand key messages being promoted and discussed; manage and adjust product messaging accordingly. Monitor competitive news and information keeping up to date on product announcements and product claims.

To apply, express yourself freely in an email to careers [at] appcircle.io

You can share your resume in whichever medium you express yourself best.
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