Senior Product Marketing Specialist

Remote

Posted at 2025

About the role

We are looking for a “Senior Product Marketing Specialist” with the following qualifications:

Qualifications

Bachelor's degree or equivalent experience 5+ years work experience in marketing of B2B SaaS products Proven success developing, implementing, and managing go-to-market plans Track record of fostering team cohesion by developing highly talented marketers Ability to work well in complexity and ambiguity and to define and deliver end-to-end marketing strategies without a playbook. Ability to analyze and distill data into actionable insights and relevant product features.

• Minimum 5 years of software start-up marketing/product management experience.
• SaaS product experience preferred.
• Experience in market research, competitive analysis, and content creation/management.
• Familiarity with enterprise marketing is a plus.
• Interest in mobile technologies.
• A strong desire to make a real difference in a start-up environment.
• High fluency in written and spoken English.
• Excellent communication and presentation skills, with the ability to communicate with the global team and global user base with confidence.
• Thinking out of the box, self-motivated, and ambitious team-player.
• Ability to work well in complexity and ambiguity and to define and deliver end-to-end marketing strategies without a playbook.
• Eager to work in a dynamic start-up environment with exceptional multi-tasking skills.
• Hard worker with high commitment to deliverable deadlines and quality.
• Coding experience is a plus.
• Familiarity with the ecosystem of mobile tools, APIs, frameworks is a plus.

Responsibilities

• Lead, create and implement go-to-market strategy for Appcircle products using analytics-based insights.
• Build and manage the structure to provide conversion-focused insights to product and sales teams.
• Develop growth campaigns and marketing strategies for Appcircle products with a clear eye towards impact and measurement.
• Envision and drive communications-related experiments to test out new ideas, features, and products and formulate innovative communications solutions.
• Be an effective consultant and partner to the Appcircle cross-functional leadership team including Product, Engineering, and Sales.
• Work closely with product management and sales to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.
• Coordinate a high performing team of audience and content creators.
• Continuously monitor the market and assess the competition to gain a deep understanding of technology shifts and market needs.
• Understand key messages being promoted and discussed; manage and adjust product messaging accordingly.
• Monitor competitive news and information keeping up to date on product announcements and product claims.